Goldfish crackers are available in many varieties, but start/end dates of production are unknown: ![]() ![]() In 1997, the smiley face was added to Goldfish, appearing on approximately 40% of the crackers. Pepperidge Farm founder Margaret Rudkin introduced Goldfish crackers to the United States in 1962 after having tried them while on vacation in Switzerland. Kambly at Swiss biscuit manufacturer Kambly in 1958 to celebrate his wife, who was a Pisces. Goldfish crackers were originally invented by Oscar J. The product is marketed as a "baked snack cracker" on the label with various flavors and varieties. The brand's current marketing and product packaging incorporate this feature of the product: "The Snack That Smiles Back! Goldfish!", reinforced by Finn, the smiling goldfish mascot with sunglasses. Goldfish are a fish-shaped cracker with a small imprint of an eye and a smile manufactured by Pepperidge Farm, which is a division of the Campbell Soup Company.
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